Steamboat Sotheby’s International Realty Reports Over $510M in Sales Volume in Steamboat Springs
Steamboat Springs, CO (Feb. 28, 2017) – CNBC broke the news on February 27, 2017 that for 2016, the Sotheby’s International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions.
In addition, Steamboat Sotheby’s International Realty announced that it achieved over $510M in sales volume in Steamboat Springs for 2016.
Global Growth
The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby’s International Realty brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro, also expanding in the Asia-Pacific region through affiliations in Fiji and Shanghai and growing in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
Innovative Technology
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Steamboat Sotheby’s International Realty offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which promotes real estate referral opportunities with auction house clientele. Property listings from Steamboat Sotheby’s International Realty also are marketed on the sothebysrealty.com global website, as well as on the firm’s local website, steamboatsir.com.
VIEW LUXURY HOME LISTINGS IN STEAMBOAT SPRINGS
VIEW SKI-IN/SKI-OUT PROPERTIES IN STEAMBOAT SPRINGS
>>>>READ NEXT STORY: Shaped by Life – Sculptor David Marshall<<<<