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Sotheby’s International Realty Affiliates LLC and Juwai.com have partnered to bring the luxury real estate brand to Chinese buyers. Juwai.com is one of the world’s most prominent real estate websites and one of China’s premier real estate portals, with over two million monthly visitors. Juwai.com has more indexed pages than all other portals combined on Baidu – China’s largest serach engine. As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories. 

The alliance will include listing display, real time response to inquiries from Chinese buyers, a band page and banner advertising. This grants unprecedented access and ensures greater visibility to Chinese consumers searching for homes worldwide.

Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to sothebysrealty.com, just after the United States. At this moment, one out of every 10 visitors on sothebysrealty.com is located in China.

One of Juwai.com’s key advantages is that it is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China. The website listings are monitored by a support team that translates and directs consumer inquiries to agents.


Details of the Alliance
The Sotheby’s International Realty brand alliance with Juwai.com includes the following components:

  • Listing display: Sotheby’s International Realty property listings will appear on Juwai.com and in its real estate search results.
  • First responders: Juwai.com’s Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby’s International Realty sales associate who has the listing.
  • Brand page: A Sotheby’s International Realty brand overview page carries information about the brand, a contact form and the network’s listings – all in one place.
  • Banner advertising: Sotheby’s International Realty banner ads will run on the Juwai.com homepage, promoting the company’s new brand page and listings to Juwai.com’s audience.

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