Sotheby’s International Realty Affiliates LLC has announced an exclusive alliance with the Nikkei, the most influential news publication in Japan, through the end of 2017.
The alliance enables Steamboat Sotheby’s International Realty to generate Japanese buyer interest through the Nikkei’s digital platform, which reaches over 29 million monthly readers. The Sotheby’s International Realty® brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
Japanese Wealth
Japan has one of the largest and strongest economies in the world
- The yen appreciation moved Japan back into second place in 2016 in the global rankings of aggregate wealth, only behind the United States.
- Japan recorded the largest rise in UHNW wealth of all the Asian countries, boosted by the strength of the safe-haven Japanese yen, which even appreciated against the dollar.
Japanese Real Estate Buyers
- 93.5% of all property searches originating in Japan are searching internationally. By being the first real estate brand to showcase properties from outside of Japan to readers of the Nikkei, the Sotheby’s International Realty brand is offering unprecedented access to a virtually untapped global market.
Details of the Alliance
The Sotheby’s International Realty brand alliance with the Nikkei includes the following components:
- Property Search – Sotheby’s International Realty property listings and high-definition videography will be translated and syndicated to a dedicated page on the Nikkei property listing site
- Native Advertising – Sotheby’s International Realty will create custom branded editorial content that will be translated and promoted on the Nikkei property listing site
- Brand Advertising – the Sotheby’s International Realty brand will run banner ad units across the Nikkei’s online edition (nikkei.com) and property listing pages
“The Nikkei is the most widely circulated daily business publication in the world and reaches an audience of highly-educated affluent Japanese consumers. The Sotheby’s International Realty brand is unrivaled in its reach to real estate intenders in the Asia Pacific region. In addition to our alliance with the Nikkei, the brand also has existing partnerships with Juwai, MyFun and WeChat, all of which offer unprecedented access to Asian consumers. The opportunities afforded to us with these key regional players is a testament to the strength and power of the Sotheby’s International Realty brand.” – Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC
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