Sotheby’s International Realty Announces Affiliation with Expansión to Launch First-Ever Global Real Estate Portal in the Mexican Market
Exclusive Affiliation Offers Added Benefit for Steamboat Sotheby’s International Realty to Market Properties to Mexican Buyers
The Sotheby’s International Realty® network has formed a collaboration with Mexico’s leading business publications, Expansión, to showcase 45,000 of its listings to prospective homebuyers on its new, multi-lingual real estate portal. The affiliation marks a first for the real estate industry in the Mexican market.
Sotheby’s International Realty will maintain exclusivity for the real estate portal for one year. Together with Grupo Expansión, the brand will drive traffic and promote the launch of the new real estate platform across the publishing group’s top titles including, Elle Decor, Quién, Expansión, Obras and Life and Style in both print and digital formats.
“As the only truly international luxury real estate brand, our affiliation with Expansión and Grupo Expansión enables us to deliver even broader global exposure for each of the impressive listings represented by the Sotheby’s International Realty network,” said Brad Nelson, chief marketing officer of Sotheby’s International Realty. “The affiliation with Expansión not only promotes our exciting properties to a luxury and business audience, but it also builds on our history of encouraging technological advancement in the real estate industry in global markets.”
“This relationship is an exciting tool for Steamboat Sotheby’s International Realty’s clientele, and a key component to our overall marketing strategy for the homes we represent in the Steamboat market,” says Owner/Broker Pam Vanatta. “Steamboat Springs and the state of Colorado continue to generate interest from the Mexican market, and the affiliation enables our firm to showcase our listings to an international audience of well-qualified buyers, which provides our agents with a fantastic opportunity and offers our clients a new and effective way to position their homes.”
The Sotheby’s International Realty brand’s affiliation with Expansión not only expands the brand’s global reach, it reinforces the brand’s continued focus on technology and pioneering the real estate experience in international markets. Sotheby’s International Realty has helped to launch global real estate portals in top-tier publications such as Bloomberg, Mansion Global, The Financial Times in Europe, NIKKEI in Asia, and more.
To visit the Sotheby’s International Realty brand on the Expansión real estate portal, click here.